Pig Growth Rates in Vietnam Article Example | Topics and Well Written Essays - 2000 words

Pig Growth Rates in Vietnam - Article Example The data of litter mortality, birth weight, farm of origin, year of birth, and weight of big after twenty one days concerning a sample of one thousand pigs were collected and recorded. The purpose of the study is to compare growth performance of these two breeds of pigs by analyzing the effect of the different factors monitored in isolation and combined on the growth of pigs represented by their average weight after twenty one days of their birth. To determine the relationship between the Day 21 average piglet weight and the various influences monitored during the experiment such as breed, farm of origin, year of birth, litter mortality and birth weight, the following Ordinary Least Squares (OLS) regression analyses were examined: The non-numerical value of Breed was coded numerically so that Breed equals one for Landrace (L) piglets and equals to zero for Yorkshire (Y). Regression analysis was applied with the numerical representation of breed as the independent variable and the dependent variable Day 21 average weight. Table 1 summarizes the results of the regression analysis. Table 1 shows adjusted R-squared of -0.00078 which means the independent variable breed predicts 0.07% of the dependent variable Day 21 average piglet weight. T-stat for this variable is 0.46674 so it is statistically insignificant. Both values indicate changes in breed do not affect the Day 21 average piglet weight. Regression analysis was applied... 0.000218 Adjust R2 -0.00078 Standard Error 0.793569 Observations 1000 Table 1 shows adjusted R-squared of -0.00078 which means the independent variable breed predicts 0.07% of the dependent variable Day 21 average piglet weight. T-stat for this variable is 0.46674 so it is statistically insignificant. Both values indicate changes in breed do not affect the Day 21 average piglet weight. 4.2 Analysis II: Relationship between Day 21 Average Piglet Weight and Farm of Origin The non-numerical value of the farm-of-origin variable is numerically encoded to allow statistical analysis of the variable using the following code shown in table 2. Table 2: Encoding of Farm of Origin into Number Farm of Origin Numerical Code A 1 B 2 C 3 D 4 E 5 F 6 G 7 Regression analysis was applied with the numerical representation of farm of origin as the independent variable and the dependent variable Day 21 average weight. Table 3 summarizes the results of the regression analysis. Table 3:Regression results for Day 21 Average Piglet Weight as a function of Farm of Origin Independent Variable Enumerated Farm of Origin Dependent variable: Day 21 Average Piglet Weight Constant 5.038045 Coefficient -0.04348 T Stat -2.87992 R2 0.008242 Adjust R2 0.007248 Standard Error 0.790379 Observations 1000 Table 3 shows adjusted R-squared of 0.007248 which means the independent variable farm of origin predicts 0.7% of the dependent variable Day 21 average piglet weight which is still a small influence but with more effect than the breed variable. T-stat for this variable is -2.87992 so it is statistically significant. Both values indicate the limited effect of breed in Day 21 average piglet weight. The Day 21 weight can be predicted to some limited extent using the equation: Day 21 Average Weight

Introduction into Tesco Essay Example for Free

Introduction into Tesco Essay Tescos main headquarters may be based in Hertfordshire but Tescos have hundreds of stores all around the United Kingdom. In the year of 1997 Tescos had 586 stores around the country and had an annual profit of i 760m. 2 years later Tescos had increased its amount of stores around the country to 639 with that move came a greater profit as it rose to i 919m. in 2001 Tescos profit rose once more and so did its stores its annual profit for the year was i 1,100m it store count was now up to 692. Tescos offers many types of stores including Tesco Metro, a put-of-town store, Tesco express, this store has a petrol station combined with a retail site, and most recently Tescos extra, this is a new concept and offers more verity to shopping, Tescos extra offers a wider range of products all this is available over 100,000 square feet of retail space. It sells many things including groceries, all types of foods, cloths and household electrical accessories; Tescos purpose is to provide top quality service through selling its products Newport has two stores, which can be found on Cardiff road and Newport Retail Park, spytty. Type of ownership The type of ownership my first company has is public limited company (PLC). This means that the company is of a large size and employs 1000s of employees, a likely reason behind this running of the company is that it offers the security of limited liability, due to the advantages of having shares on the stock exchange. Any one over the age of 18 can purchase shares on the stock exchange, these shares bring in greater capital to the business. The company is run and owned by its shareholders, the public. The shareholders are able to employ high quality managers and directors meaning the running of the company are of high standard If the company went bankrupt then the owners would not be liable for its debts, this is because the company is PLC, and therefor it is protected by limited liability. This means that the company has its own legal identity and its owners are not responsible for its debts, however they would lose the money that they put in at the beginning. Introduction: Tesco Company History Recant history Tesco is one of Britains leading food retailers and has 586 stores though out Great Britain. From 1992 Tesco has grown greatly and has increased its market share from 10. 4% to 15. 2%. This increse in customers has also given Tesco a large amount of profit. Tesco has 164,500 shareholders. Tescos profit is about 505 million pounds after the tax has been deducted; about 50%of this is then distributed to the shareholders as dividends. The rest roughly 250 million pounds is held back for investment in stores and improving services for the customers. The average shareholder holds between one and one thousand shares, but also banks, pension funds and building sercertys, hold a large amount of shares. Tescos share prices have risen since February 1997 when it was 349p to 586p on the 21st April 1998. The shares have peaked a high price of 603p. With this growth Tescos is now the largest super market chain. How Did Tesco actually start? Tesco was founded in 1924 by Sir Jack Cohen. He used his gratuity for his Army service in the World War to start selling groceries in Londons East End markets in 1919. The brand name Tesco first appeared on packets of tea in the 1920s. The name was based on the initials of T. E Stockwell, a partner in the firm of tea suppliers, and the first two letters of Cohen. The business grew and in 1947 Tesco Stores (Holdings) Ltd was floated on the stock exchange, with a share price of 25p. The price at the start of March 2001 the price raised to around 260p. When did the first Tesco self-service store open? Self-service supermarkets started in the USA in the 1930s during the depression. By selling a wider variety and larger volume of stock and employing fewer staff they cold offer lower prices to the public. Jack Cohen opened the first Tesco store in St Albans in 1948. When did Tesco open its first supermarket? In 1956 the first Tesco self-service supermarket was opened in a converted cinema in Maldon. By the early 1960s Tesco was a household name, as well as selling groceries, the stores sold fresh food, clothing and household goods. The Tesco store which opened in Leicester 1961 had 16,500 square feet of space and went into the Guinness Book of records as the largest store in Europe. By buying bulk and keeping costs down, Tesco should have been able to sell at very competitive prices to its customers. Until 1964 however suppliers were, by law, able to insist that retailers charged at a set price for their products (Retail Price Maintenance). The intention was to protect small shops against the lower prices that big retailers could offer their customers. How did Tesco deal with the law on Resale Price Maintenance? Tesco introduced trading stamps so that it could bring lower prices to customers. Customers collected stamps as they purchased their groceries and other items. When they had collected enough stamps to fill a book, they could exchange the book for cash or other gifts. Other retailers soon copied Tesco. Sir Jack was one of the leaders in pursuing parliament to abolish Resale Price Management in 1964. After this Tesco continued to offer trading stamps until 1977. How did the company grow in the 1960s? Apart from opening its new stores, Tesco bought existing chains of stores. In 1960it took over a chain of 212 stores in the north of England and added another 144 stores in 1964 and 1965. In 1968 the Victor Value chain became part of the company. When was the first superstore opened? Tesco introduced the concept of a superstore in 1967 when it opened a 90,000 square feet store in Westbury, Wiltshire. The term superstore was first actually used when Tesco opened its store in Crawley, West Sussex in 1968. How did Tesco change its image? By 1970 Tesco was a household name. The slogan Pile it high and sell it cheap was the title of Sir Jack Cohens autobiography. But as people were becoming better off, they were looking for more luxurious items as well as everyday household and food products. In the late 1970s the company decided to broaden its customer base and make its stores more attractive to a wider range of customers. Many of the older high street stores were closed and the company concentrated on developing bigger out-of-town superstores. Tesco finally stopped giving out trading stamps in 1977 at the same time as introducing a price cutting campaign under the banner Checkout at Tesco which proved to be a major success. How did Tesco maintain its growth in the 1980s? During the 1980s Tesco continued to build new superstores, opening its 100th in 1985. In 1987 it announced a i 500 million programme to build another 29 stores. By 1991, the popularity of Tesco Petrol filling stations at its superstores had made the company Britains biggest independent petrol retailer. In 1985 Tesco introduced its Healthy Eating initiative. Its own brand products carried nutritional advice and many were branded with the Healthy Eating symbol. By 1990 Tesco was a very different company from what it was 20 years before. The Tesco superstore offered customers free parking as well as cheap groceries and a pleasant shopping environment. In 1992, it opened the first Tesco Metro, a city centre store meeting the needs of workers, high street shoppers and the local community. This was followed by Tesco Express, combining a petrol filling station with a local convenience store to give local communities more choice in their shopping. Tesco broke new ground in food retailing by introducing, in 1995, the first customer loyalty card, which rewarded regular shoppers whilst helping the company discover more about its customers needs.

Critique on Relational Dialectics Essay -- Sociology Sociological Essa

Critique on Relational Dialectics A Theory by Baxter and Montgomery Relational Dialectics concerns itself with trying to explain the intricacies of close interpersonal relationships such as those with a lover, close friend, or family. Written by two women, Leslie Baxter and Barbara Montgomery, it comes across a little more "touchy-feely" than other theories. This Humanist quality in the way it iw presented allows myself to critique Relational Dialectics in the following fashion. According to Griffin, there are five standards that are reliable to the critique of Humanist theories, and they are: New understanding of people; clarification of values; aestetic appeal; community agreement; reform society. Taking a closer look. New Understanding of People This standard looks at whether or not the theory opens up a new perspective that is uniquely human. When trying to understand the laws that govern relationships, Baxter and Montgomery looked at many relationships and found that there were contradictions, different expectations, and several other misconceptions. This led the...

Brain Structures Worksheet

Brain Structures and Functions Worksheet PSY/340 Version 3 1 Brain Structures and Functions Worksheet Provide a brief description for each of the following functions: 1. Basal ganglia Controls cognition and movement coordination as well as voluntary movement. It is also a component of the corpus striatum and it consists of the subthalamic nucleus and the substantial nigra (About. com, 2012). 2. Corpus collosum There is a thick band of nerve fibers and these are called the corpus collosum. This is what divides the cerebrum into two hemispheres, a left and a right.It creates communication between the left and the right sides by connecting them. It also transfers motor functions, sensory, and cognitive information between the two hemispheres (About. com, 2012). 3. Temporal lobe The temporal lobe has three general function areas. These are the superior temporal gyrus, the inferior temporal cortex, and the medial temporal cortex. The superior temporal gyrus I where our hearing and languag e come in. The inferior temporal cortex helps us identify complex visual patterns.The medial temporal cortex is what we rely on for memory (Pinel, 2009). 4. Occipital lobe This is what is used to help us analyze the visual input which guides our behavior. Without it we may act differently than what we currently act because we wouldn’t see things the same way (Pinel, 2009). 5. Frontal lobe Each frontal lobe has two very unique functional areas which are the precentral gyrus and the frontal cortex which is right beside it which have motor capabilities. Frontal lobes are also one of the four main regions of the cerebral cortex.This is where all your planning and decision making goes on and how you solve problems (About. com, 2012). 6. Cerebrum Cerebrum means cerebral hemispheres. When comparing the cerebrum to the brain stem it is known to be more complex and have an adaptive process such as your learning capabilities, your perception of things and your motivation towards doing things (Pinel, 2009). 7. Spinal cord The spinal cord combined with the brain is what makes up your central nervous system. It is a bundle of nervous tissue and supporting cells that extend from the medulla oblongata.It starts at the occipital bone and goes down to the area between the first and second lumbar vertebrae (About. com, 2012). 8. Cerebellum The cerebellum is also known as the â€Å"little brain†. It is a large convoluted structure on the brain stem’s dorsal surface and plays an extremely important role in motor control (Pinel, 2009). It is possibly involved in other cognitive functions such as language and attention. 9. Medulla The medulla oblongata is a portion of the hindbrain that would control the functions we know as breathing, heart and blood vessel, digestion, sneezing, and swallowing.The way that we move and the way the we hear are because neurons from the midbrain and the forebrain traveled through the medulla oblongata. The medulla helps the transf erence of messages between several areas of the brain and the spinal cord (About. com, 2012). 10. Pons When ascending and descending tracts and part of the reticular formation happen this can cause a bulge or what is also known as a pons. IT is located on the brain stem’s ventral surface. The pons is one of the major divisions of the Metencephalon and the other is the cerebellum (Pinel, 2009). 11. HippocampusHippocampus is a huge component of the brain of a human. It plays an important role with short-term and long term memory and spatial navigation. There are two hippocampus in each human brain and it is closely associated with the cerebral cortex (About. com, 2012). 12. Amygdala If you were to look at the temporal lobe of the brain you would find an almond shaped mass of a nuclei located very deep. It is a limbic system structure and it is what we would know as what makes us cry and what makes us get motivated to exercise. It is also part of the brain that helps you process fear, anger and pleasure (About. om, 2012). 13. Pituitary gland It is a gland that dangles from the ventral surface of the brain. It exerts hormones and it’s literal meaning is snot gland, how lovely. It is known as the master gland because of how it directs other types of organs and endocrine glands. Those glands would consist of the adrenal glands which in turn can be used to suppress or amp up hormone production (Pinel, 2009). 14. Hypothalamus It is located right below the anterior thalamus and it has a huge role in the regulation of several motivated behaviors.It works with the pituitary gland and is able to be connected to the nervous system and to the endocrine system. It synthesizes and secretes certain types of neurohormones. It controls your body temperature, how hungry you are, how thirsty you are, if you are sleepy or really really tired (Pinel, 2009). 15. Thalamus The thalamus is located under the cerebral cortex in a dual lobed mass of grey matter. It is what is used to have sensory perception and how to regulate your motor functions. It also controls how much you sleep and how much you are awake (About. com, 2012) [pic]

Hr Provision Essay

Provision function: is a consecutive process of human resources planning, job analysis, recruitment, selection, placement and incorporation. HR Planning The ongoing process of systematic planning is to achieve optimum use of an organization’s most valuable asset – its human resources. The objective of HR planning is to ensure the best fit between employees and jobs, while avoiding manpower shortages or surpluses. Sands Corporation would have to look at the three key elements of the HR planning process, which are: forecasting labour demand, analyzing present labour supply, and balancing projected labour demand and supply. Proper human resource planning will enable Sands HR department to plan recruitment, selection, training and career development . The HR plan needs to be flexible enough to meet short-term staffing challenges, while adapting to changing conditions in the business and environment over the longer term. Job Analysis and Design Job analysis is the process by which HR systematically investigate the task, duties and responsibilities of the jobs within an organisation. For human resource to be effective, Sands HR must be aware of the essentials that amount to each position. That is there should be a process whereby the substance, demands and responsibilities of a job are determined. Therefore two sets of information should originate from job analysis. First, Job Description which is the document that identifies and defines: a job in terms of duties, responsibilities, tasks and supervisory relationships. Second, Job Specification which is a written statement which emphasises the characteristics required from the incumbent to perform the job successfully, which should include skills, abilities and knowledge . Recruitment and selection the process of acquiring applicants who are available and qualified to fill the positions and choosing from a group of applicants the individual best suited for a particular position. Recruitment usually comes about as a result of HR planning and vacant positions that have to be filled. The staffing personnel, should use the job analysis as the point of departure, and follow steps such as recruitment planning, recruitment action (how, where and when), the type of recruiting source, screening and selecting . HR manager and the staffing personnel should through the recruiting process, consider the legal aspects as well, such as the labour Relation Act, No. 66 of 1995, the Basic Conditions of Employment Act, No. 75 of 1997 and the Employment Equity Act, no. 55 of 1998. Placement this is the process by which the staffing specialist will place a new appointed employee in an organisation, or transfer existing employees are transferred to new posts. Placement is important because of the heterogeneity of the labour groups. The staffing personnel should make sure that there is â€Å"FIT† between the job itself and the new job incumbent, so that there would be high productivity and a lower turn over from the new incumbent. It should be clear that placement is a combination of the employers’ requirement to fill a position successfully and the employee’s motivation to reach the top. Incorporation The specialist in training and development should attend and make sure that the new employee settles into the new position. The employee should be provided with the information regarding the organisation and its culture through orientation, must also be given specific information about the position and the department should be given through induction. The new employee must be made to feel part of the new work group as soon as possible. The training personnel need to explain the organisations policies, rules and regulations to the new employee as well as counter negative influences by fellow workers.

When to Form a Plural with an Apostrophe

When to Form a Plural with an Apostrophe When to Form a Plural with an Apostrophe When to Form a Plural with an Apostrophe By Maeve Maddox This reader wants to know why we write 1980s and not 1980s. I understood that making text entities with non-letter characters into a plural form, you separate the s from the term with an apostrophe 1900s, Jones, Smiths, or Bang!s. Â  So, why no apostrophe with 1980s? A lot of writers share this readers understanding that non-letter characters are pluralized by adding apostrophe s. Alas. Alas, indeed. That pesky apostrophe raises a lot of blood pressure for writers of English. If I had my druthers, wed phase out altogether the use the apostrophe to form the possessive of nouns. What meaning would be lost if we wrote my mothers birthday, the cats tail or the cats tails? Teachers and editors could save their red ink for dealing with the apostrophe and plurals. NOTE: Ive received so many protests regarding these facetious remarks that I hereby withdraw them. We do need the apostrophe to form the possessive. Mea culpa, dear readers. I cant really answer the readers question. What I can do is lay out what the Chicago Manual of Style says about when to use an apostrophe and when not to. And it has a lot to say. Here are only some of the rules this style guide offers. Dont use an apostrophe to pluralize a proper name or other capitalized noun: Many Pakistanis have immigrated to the U.S. (not Pakistanis) Ill be occupied for the next three Thursdays. (not Thursdays) The Jeffersons live here. (not the Jeffersons) NOTE: The CMS suggests that if you want to pluralize an awkward name like Waters or Rogers, you may want to reword the sentence to avoid writing the Waterses or Rogerses. (or Maddoxes?) Dont use an apostrophe to pluralize a title: I have three Madame Bovarys and five Animal Farms. (Type the title in italics and the s in Roman face. When forming the plural of words and hyphenated phrases that arent nouns but are used as nouns sometimes you do and sometimes you dont: I want no ifs or buts. Here are the dos and donts of blogging. Ive written 25 thank-yous. BUT Im tired of all his maybes. DO NOT use an apostrophe to form the plural of capital letters used as words, abbreviations that contain no interior periods, and numerals used as nouns: the three Rs. the 1990s lengthy URLs NOTE: For the abbreviations p. (page), n. (note), and MS (manuscript), the plurals are pp., nn., and MSS And for you scientific types, special rules apply for the plural of SI symbols: No periods are used after any of the SI symbols for units, and the same symbols are used for both the singular and the plural. Most symbols are lowercased; exceptions are those that stand for units derived from proper names (A for ampere, etc.) and those that must be distinguished from similar lowercased forms. All units are lowercased in their spelled-out form except for degree Celsius (Â °C). For those of you who, like me, hadnt heard of SI symbols, youll find a list here. DO use the apostrophe to form the plural of an abbreviation that combines upper and lowercase letters or has interior periods: The department graduated five M.A.s and two Ph.D.s this year. NOTE: If you leave out the periods, you can write MAs but youd still have to write PhDs. DO use the apostrophe to form the plural of lowercase letters: Mind your ps and qs. DO NOT use the apostrophe to form the plural of capital letters: What the CMS actually says is Capital letters do not normally require an apostrophe in the plural. One could write a sentence like this without confusing a reader: You need to improve the formation of your Ts and Zs. But one might be tempted to reach for the apostrophes with a sentence like this: You need to improve the formation of your Ss, Is, and Us. And finallyDRUM ROLLour readers question about using an apostrophe with non-letter characters: DO NOT use an apostrophe to form the plural of a number: The 1920s were noted for excess. I bowled two 300s and two 238s. Source: Chicago Manual of Style, paragraphs 7.9, 7.12, 7,14, 7.15, 7.16, 7.65, 9.59. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:How to Format a UK Business LetterThe Writing ProcessUses of the Past Participle

Battle of Kennesaw Mountain in the Civil War

Battle of Kennesaw Mountain in the Civil War Battle of Kennesaw Mountain - Conflict Date: The Battle of Kennesaw Mountain was fought June 27, 1864, during the American Civil War (1861-1865). Armies Commanders: Union Major General William T. Sherman16,225 men Confederate General Joseph E. Johnston17,773 men Battle of Kennesaw Mountain - Background: In the late spring of 1864, Union forces under Major General William T. Sherman concentrated at Chattanooga, TN in preparation for a campaign against General Joseph Johnstons Army of Tennessee and Atlanta. Ordered by Lieutenant General Ulysses S. Grant to eliminate Johnstons command, Sherman had under his direction Major General George H. Thomass Army of the Cumberland, Major General James B. McPhersons Army of the Tennessee, and Major General John Schofields small Army of the Ohio. This combined force numbered around 110,000 men.   To defend against Sherman, Johnston was able to gather around 55,000 men at Dalton, GA which were separated into two corps led by Lieutenant Generals William Hardee and John B. Hood. This force included 8,500 cavalry led by Major General Joseph Wheeler.   The army would be reinforced early in the campaign by Lieutenant General Leonidas Polks corps.   Johnston had been appointed to lead the army after its defeat at the Battle of Chattanooga in Novemb er 1863.    Though he was a veteran commander, President Jefferson Davis had been reluctant to select him as he had shown a tendency to defend and retreat in the past rather than take a more aggressive approach. Battle of Kennesaw Mountain - Roads South: Commencing his campaign in early May, Sherman employed a strategy of maneuver to force Johnston from a series of defensive positions.   An opportunity was lost in the middle of the month when McPherson missed a chance to trap Johnstons army near Resaca.   Racing to the area, both sides fought the inconclusive Battle of Resaca on May 14-15.   In the wake of the battle, Sherman moved around Johnstons flank forcing the Confederate commander to withdraw south.   Johnstons positions at Adairsville and Allatoona Pass were dealt with in a similar fashion.   Slipping west, Sherman fought engagements at New Hope Church (May 25), Picketts Mill (May 27), and Dallas (May 28).   Slowed by heavy rains, he approached Johnstons new defensive line along Lost, Pine, and Brush Mountains on June 14.   That day, Polk was killed by Union artillery and command of his corps passed to Major General William W. Loring. Battle of Kennesaw Mountain - The Kennesaw Line: Retreating from this position, Johnston established a new defensive line in an arc to the north and west of Marietta.   The northern part of the line was anchored on Kennesaw Mountain and Little Kennesaw Mountain and then extended south to Olleys Creek.   A strong position, it dominated the Western Atlantic Railroad which served as Shermans primary supply line north.   To defend this position, Johnston placed Lorings men in the north, Hardees corps in the center, and Hood to the south.   Reaching the vicinity of Kennesaw Mountain, Sherman recognized the strength of Johnstons fortifications but found his options limited due to the impassable nature of the roads in the area and the need to control the railroad as he advanced.   Concentrating his men, Sherman deployed McPherson in the north with Thomas and Schofield extending the line south.   On June 24, he outlined a plan for penetrating the Confederate position.   This called for McPherson to demonstrate against most of Lorings lines while also mounting an attack against the southwest corner of Little Kennesaw Mountain.   The main Union thrust would come from Thomas in the center while Schofield received orders to demonstrate against the Confederate left and possibly attack up Powder Springs Road if the situation warranted.   The operation was scheduled for 8:00 AM on June 27 (Map). Battle of Kennesaw Mountain - A Bloody Failure: At the appointed time, around 200 Union guns opened fire on the Confederate lines.   Approximately thirty minutes later, Shermans operation moved forward.   While McPherson executed the planned demonstrations, he ordered Brigadier General Morgan L. Smiths division to commence the assault on Little Kennesaw Mountain.   Advancing against an area known as Pigeon Hill, Smiths men encountered rough terrain and dense thickets.   One of Smiths brigades, led by Brigadier General Joseph A.J. Lightburn, was forced to wade through a swamp.   While Lightburns men were able capture a line of enemy rifle pits, enfilading fire from Pigeon Hill halted their advance.   Smiths other brigades had similar luck and were unable to close with the enemy.   Halting and exchanging fire, they were later withdrawn by Smiths superior, XV Corps commander Major General John Logan. To the south, Thomas pushed forward the divisions of Brigadier Generals John Newton and Jefferson C. Davis against Hardees troops.   Attacking in columns, they encountered the entrenched divisions of Major Generals Benjamin F. Cheatham and Patrick R. Cleburne.   Advancing on the left over difficult terrain, Newtons men made multiple charges against the enemy on Cheatham Hill but were repulsed.   To the south, Newtons men succeeded in reaching the Confederate works and were repelled after extended hand-to-hand fighting.   Retreating a short distance, the Union soldiers entrenched in an area later dubbed the Dead Angle. To the south, Schofield conducted the planned demonstration but then found a path that allowed him to advance two brigades across Olleys Creek.   Followed by Major General George Stonemans cavalry division, this maneuver opened a road around the Confederate left flank and placed Union troops closer to the Chattahoochee River than the enemy. Battle of Kennesaw Mountain - Aftermath: In the fighting at the Battle of Kennesaw Mountain, Sherman suffered around 3,000 casualties while Johnstons losses were approximately 1,000.   Though a tactical defeat, Schofields success allowed Sherman to continue his advance.   On July 2, after several clear days had dried the roads, Sherman sent McPherson around Johnstons left flank and forced the Confederate leader to abandon the Kennesaw Mountain line.   The next two weeks saw Union troops force Johnston through maneuver to continue retreating back towards Atlanta.   Frustrated with Johnstons lack of aggression, President Davis replaced him with the more aggressive Hood on July 17.   Though initiating a series of battles at Peachtree Creek, Atlanta, Ezra Church, and Jonesboro, Hood failed to prevent Atlantas fall which finally came on September 2.    Selected Sources: Kennesaw Mountain National Battlefield ParkCivil War Trust: Battle of Kennesaw MountainGeorgia Encyclopedia: Battle of Kennesaw Mountain

Time Management Tips and Section Strategy on ACT Science

Time Management Tips and Section Strategy on ACT Science SAT / ACT Prep Online Guides and Tips Most students struggle with the timing of the ACT Science.I really struggled with it when I was a high school student.With only 52.5 seconds to answer each question or five minutes per passage, you have no time to waste. I improved my ACT science score by five points between my first official test and my second. Did I learn more sciencebetween the first and second test? No, but I did practice certain time management tips and ACT Science strategies specific to the section. In this article, I'll show you the lessons I learned so you can finish the section with time to spare. Time-Saving Tip 1: Do Not Read the Instructions I know you were taught to always read instructions, but do not read them on the day of the test. If you've taken ACT Sciencepractice tests before, you know what's coming, and instructions are a complete waste of time. The instructions will just slow you down. Here are the instructions, read them now and then never again: â€Å"DIRECTIONS: There are several passages in this test. Each passage is followed by several questions. After reading a passage, choose the best answer to each question and fill in the corresponding oval on your answer document. You may refer to the passages as often as necessary. You are NOT permitted to use a calculator on this test.† Not very helpful, right?The instructions never change; so do not waste your time reading them the day of the test. But I want to read the instructions! Time-SavingTip 2: Which Passage Do You Answer First? Every correct answer is worth the same, so spend your time on the least time costly questions first as this will maximize the number of points you get. To maximize your time and score. Start With the 3 Data Representation and 3 Research Summaries Passages You'll be able to identify these passages by the fact that they both include visuals, such as graphs, charts, or tables as part of or at the end of the passage. For more information on these types of passages, read about thethree types of ACT Science passages. Attack both passages the same way.Start by trying to answer the questions with visuals alone.Skip the ones you can’t answer with the visuals and come back to them after answering all of the other questions in that passage.Read more about this strategy in our other article. Save the Conflicting Viewpoints Passage for the End This passage takes the longest because there are no visuals. Instead, Conflicting Viewpoints passages include two short essays that have differing viewpoints. You have to read the entire passage to answer the questions. If you read the Conflicting Viewpoints Passage first or somewhere in the middle, it'll slow you down on the other passages.The Conflicting Viewpoints Passage requires an entirely different strategy and way of thinking. It'll break you out of your focused mindset of reading graphs, tables, and other visuals. So be sure tosave it for the very end. Try to make sure you have at least five minutes to attempt it.If you only have three minutes or less when you get to this passage, skip reading, jump to the questions and try to go back and skim to answer as best you can.It's better to read the whole passage first but with three minutes or less, you will not have time. Time-SavingTip 3: Know When to Skip Questions Keep track of your timing.You should not spend more than 1.5 minutes on any question. Ideally, you should be spending exactly 52.5 seconds on each question. However, some questions you'll be able to answer faster, so it'll allow you to spend a little more time on harder problems. Use process of elimination.Try to get rid of all the answer choices you know are wrong.Then, pick your favorite answer choice among what is left over.Even if you're not 100% sure, bubble it in, and put a small star next to it so you can go back to it if you have time. Don't spend more than 1.5 minutes lingering on a question.Going off of this point, you should not spend more than seven to eight minutes on any one passage (unless you have leftover time at the very end of the section).If you can’t do any process of elimination (more than likely you will be able to do some), leave it blank, put a mark by it, and come back to it if you have time. Try to avoid wasting a lot of time on a single question. Time-SavingTip 4: Figure Out Where You Are Getting Stuck This problem is person specific, but I'll try to show places where certain kinds of people get stuck. For the Math thinker, you sometimes get stuck in the numbers and lose sight of the main point.Don’t recalculate all the data or get lost in numerical details.Focus on the main ideas of the passage. If you get frustrated obsessing over numbers and then realizing you didn't need them to answer the question, you are getting stuck. Try to refocus your attention by looking at the questions first, figuring out exactly what you need to answer the question, and then going back and looking for only that information. For the English thinker, you might get stuck and overwhelmed by the visuals, numbers, or big science terms.Don’t panic over the numbers.Write your own notes in the margins to help you stay focused.If you need more visual reading practice, read abouthow to read graphs, tables, and data. Also, learnthe best strategy forreading ACT Science passages. For the Science thinker, don’t get stuck in dissecting the experiment or the science terms.Do not overthink the passage content. If you find yourself trying to fully understand the experiment and then realizing you didn't need to (which you shouldn't), you are getting stuck. Focus on the questions asked, read the questions first, and don't read the whole passage unless absolutely necessary to answer the questions (which it shouldn't be for the Data Representation and Research Summaries Passages). For the overachiever/perfectionist, you might get stuck wanting to be 100% sure you have the right answer.You do not have that luxury on this time-crunched test.Don’t linger.Move on. No one wants to end up stuck in the mud Time-SavingTip 5: Bubble inthe Blanks at the End Leave yourself 30 seconds to one minute at the end of the section to bubble in a letter for the ones you could not get to or skipped.DO NOT leave any blanks. There is no penalty for guessing on the ACT, so if you leave blanks, you are giving up free points. Every additional question or two that you answer correctly raises your score one point especially in the 30-36 range.There is no best letter to guess (even if you have heard C is the most used).All letters are used randomly and equally. Time-Saving Tip 6:Keep Your Energy Up The ACT Science section is always the last section of the test. You'll be tired. You'll have already been sitting for over an hour and a half.Your wrist will hurt from writing, and your butt will hurt from sitting. You'll be wondering if you answered that Math problem correctly. You must let go of what happened on the last three sections of the test and power through. You need to stay focused on this time-crunched ACT Science section. Have energy-packed snacks to eat at the break for an energy boost.Practice sitting for at least threefull-length practice tests before you take the actual test. Don't just sit for the 35-minute science section. As I said before, take three full-length practiceACTs, all five sections (including the essay if you'll be taking it) in one sitting. Want to learn more about ACT Science? Check out our new ACT Science prep book. If you liked this lesson, you'll love our book. It includes everything you need to know to ace ACT Science, including deep analysis of the logic behind ACT Science questions, a full breakdown of the different passage and question types, and tons of expert test-taking and study tips. Download our full-length prep book now: Recap Do not read the instructions! Don’t waste your time. Start with the Data Representation and Research Summaries Passages. Save the Conflicting Viewpoints Passage for last. Figure out where you are getting stuck and don’t do it! Skip if you have spent more than 1.5 minutes on it. Use process of elimination, pick your favorite answer to bubble in, mark it to come back to if you have time. Give yourself time to fill in the blanks and the end. Never leave blanks.You are giving up free points! Keep your energy up to get the best score! What’s Next? I hope you feel ready to maximize your time on the ACT Science! Trust yourself, know when to move on, and you will do great!Continue your ACT Science learning byreading aboutthe only actual science you need to know for ACT Science, andthe big secret of ACT Science. Having trouble with time management in other sections? Check out our time-saving strategies for ACT Readingand ACT Math. Like this article? Want to improve your ACT score by 4 points? Check out our best-in-class online ACT prep program. We guarantee your money back if you don't improve your ACT score by 4 points or more. Our program is entirely online, and it customizes what you study to your strengths and weaknesses. If you liked this Sciencelesson, you'll love our program.Along with more detailed lessons, you'll get thousands ofpractice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step program to follow so you'll never be confused about what to study next. Check out our 5-day free trial:

Nutrition Essay Example | Topics and Well Written Essays - 1250 words - 1

Nutrition - Essay Example On the other hand, a poor one has the potential of injuring health and leading to deficiency diseases such as kwashiorkor and scurvy and also threatening conditions like osteoporosis, obesity and diabetes. This paper will research on nutrition and the implications of both poor and proper diets. Gardner and Halweil (2000) opine that a good health goes beyond the absence of disease and reflects a positive quality of physical, emotional, intellectual, spiritual and social well being. Only an optimum nutrition that provides all the essential amount and type of nutrients can achieve good health. The food people consume and their constituent nutrients are the most significant, long-term environmental factors that influence their health, development, growth and functional abilities (Zoellner, Bounds & Yadrick, 2009). Nutritional knowledge, especially including education for health professionals and the general public, is critical if the rate of premature mortality and morbidity must be redu ced significantly from the primary killer diseases. The way people structure their lives with proper health habits, nutrition and regular exercise will cut down on chronic diseases and medical expenditure. Depending on the quantities required by the body, the six classes of nutrients may further be categorized into either micronutrients or macronutrients (Bolin, Caplan, & Holyday, 2010). The body requires macronutrients in large amounts and they include proteins, carbohydrates, water and fats. The body uses lipids to build cell membranes, and amino acids are essential for the formation of proteins while carbohydrates and fats are made up of carbon, hydrogen and oxygen molecules. Vitamins and minerals fall under micronutrients. Apart from water and the fibrous content of food, all macronutrients provide the body with structural material and energy (Bolin, Caplan, & Holyday, 2010). This is the energy used to carry out all the activities of the body and the essential support of life. A dditionally, proteins are used in the repair and formation of tissue as well as various hormones and chemicals. Water is essential in eliminating the waste products of metabolism. Every food consumed has a direct impact on a person’s health. Certain levels of variation in quantities will lead to nutritional disease, which can be defined as disease or condition related to nutrition. The variations may include both excesses and deficiencies in one’s diet. Poor or unbalanced diets, and hence bad nutrition, cause developmental abnormalities and worsen chronic diseases. For instance, research has shown that diets high in sugar, sodium and saturated fat adversely affect health and well being (Bolin, Caplan, & Holyday, 2010). Such a diet places the consumer at a high risk of developing diseases such as cancers, diabetes, heart diseases and hypertension. On the other hand, nutritionists recommend diets high in fiber, calcium, whole grains, fruits and vegetables. Such diets hav e the potential to reduce chances of most diseases by up to 80 percent. The research confirms that unhealthy eating habits are the leading causes of disease and disability as well as loss of independence. More significantly, the use (or abuse) of alcohol and tobacco should strictly be avoided, especially for persons with pre-existing conditions

The strategy of Cathay Pacific (Customer Loyalty) BA (Hons) in Essay

The strategy of Cathay Pacific (Customer Loyalty) BA (Hons) in Business Administration - Essay Example In order to sustain in the competitive global market, the airline services significantly needed to acquire great proportion of loyalty and satisfaction from the customer. However, this high competition has proved to be an advantage for the travelers as they get chance to travel for low cost. With every airline service offering better product quality, lower price and promotional offers, the competition became even tougher. Since there is numerous number of airlines in the international routes, it gets harder to reap on profits .It is a saddening fact that the event of September 11 attack has impacted the airline industry in a very destructive way. It not only decreased the passenger traffic but also hiked up the airfares to make things worse. Eventually, the global recession made the airline industry struggle to subsist in the market and maintain their profit ratio. Subsequently, the only way to boost the sales was to gain customer confidence and loyalty. In order to gain customer’s satisfaction and loyalty, the airline industry initiated to make use of the marketing mix and its 7Ps.Since only a right marketing strategy can increase the customer’s loyalty and satisfaction; the airline services rested their trust on the 7 ps of marketing mix model. The 7 elements of marketing mix like product, process, price, place, physical evidence, people and promotion was sure the best concept for them. For this reason, the airline companies started to come up with promotions, advertising campaigns, frequent flyer programs and many online services to melt the mind and hearts of customers. They assured the customer that they would not regret for choosing their service as they are the best in the market in respect of price and comfort. Many airline services experienced that the customers definitely responded well to their marketing strategies and this enabled them to at least cover up their operating

SWOT and PESTEL Analyses in Business Planning Essay

SWOT and PESTEL Analyses in Business Planning - Essay Example For the purpose outlined above, it is imperative to discuss what is business planning first and how the analysis of the business environment figure play its part. Essentially, the concept of business planning should be self-explanatory or that its meaning should be plain and obvious. However, the process is actually technical and scientific and claims an important field of research in the area of business management. Perhaps the simplest but best understood definition is that it is an undertaking in the real world done in order to understand where an individual or an organization is coming from and what the future may hold. Out of this conception, it easy to understand how business planning can be fundamental in successfully starting a business and in operating established businesses. Mylonas, Harvey and Hodges (2007) listed several reasons why a business plan is crucial for start-up organization. The four most important of these are: 1) to determine the feasibility of a business idea; 2) to set the goals and outline the plan of action to achieve them; 3) develop business strategies; and, 4) help in implementing research to subsequently establ ish a business direction. And yet, business planning is needed by companies that are long past their startup stage and that they, as a rule, are useful in all stages of an business organization’s life span. ... According to Bessant and Tidd, most of these are in the area of marketing and finance, and that most plans are also bound to fail in identifying analysis on potential competitors and comprehensive financial forecast, among others that contribute to limited successes. (p170) Ideally, a business plan, according to Kariv (2011), â€Å"guide a firm’s management and staff in carrying out new projects; to guide retailers weighing the prospects of mergers; to manage mergers; to deal with rapid growth; to set priorities when planning changes; to capture new clients; to deal with difficulties and contingencies† or to address â€Å"a new financial situation relevant to the company; significant changes in the market, such as shifting tastes, changes in regulations, fluctuations in the purchasing climate; development of new products† and so on. (p138) Evidently, the list of reasons is quite numerous and diverse. But these underscore the fact that the requirement is based on the issue of survival for companies in today’s highly dynamic and competitive business landscape. In other words, a business plan can be used as a roadmap that addresses each need and requirement of an organization in all stages of its operations including the circumstances encountered. It is a tool for individuals within the organization so they can align for the company’s organizational processes and strategies to business objectives, among other goals such as change intervention, crisis management and so forth. In order to do this, however, there is a requirement for sufficient information and analysis on the business environment. The Analysis of the Business Environment A critical stage in business planning is the analysis of the business environment. The idea is that such

Project proposal Dissertation Example | Topics and Well Written Essays - 1000 words

Project proposal - Dissertation Example al., 2011; Amoako, 2011). The research will therefore focus on the effect of staff training on enhancing the experiences of the customers visiting McDonald’s. The research will further help to evaluate the different techniques employed by the management of the company in training their staff for maintaining effective relationships with their customers. The globally renowned foodservice retailer McDonald’s has in excess of 33,500 restaurants serving around 68 million people across 119 countries every day. The company employs more than 1.7 million personnel worldwide. Although 80% of the restaurants are franchised, McDonald’s is committed in providing best-in-class products and services in each of its restaurants spread across the world. Furthermore, Diversity and inclusion is a part of the company’s culture which has helped the company in maintaining effective relations with vast number of people from various cultural backgrounds (McDonalds, 2012). Limitati ons In this modern world, it has been recognised that companies in the hospitality and food chain industry integrate innovative strategies to train their employees for enhancing customer relationships and experiences regarding their service. Thus, the study involves a wide range of researches from the primary sources. However, due to the appropriateness and unavailability of adequate information, this research will consider taking both primary and secondary sources (Olejnik & Algina, 2000; Bazeley, 2004). Overall Research Aim The aim of the research is to analyse the effects of staff training in McDonald’s for enhancing the experiences of the customers. Furthermore, the research will focus on identifying the different and innovative strategies which are employed by McDonald’s in providing efficient training to their employees. Specific Research Questions The research will be conducted in order to evaluate the answers for the following questions: 1. What is the relation ship between employee performance and customer experience in the food chain industry? 2. What are the staff training aims and strategies initiated by McDonald’s? 3. How staff training acts as a determining variable towards effective customer experiences in McDonald’s? Research Methodology Research methodology is referred to a structured framework through which the research is conducted for generating appropriate results. In other words, it is the identification of appropriate methods which will result in deriving the desired objectives and aims of the research (Spratt & et. al., 2004). According to Brannen (2009), there are three types of research methods, namely, qualitative, quantitative and mixed approach. The author further stated that mixed approach has however gained rapid popularity. In the mixed approach, both qualitative and quantitative results are derived for appropriately fulfilling the objectives as well as to remain in focus with the research aims (Branne n, 2009; Flowers, 2009). In the proposed research, the qualitative results will be evaluated by reviewing various numbers of journals and books written by popular scholars. On the

Summary and Reactions to the book Black Like Me, Author - John Howard Essay

Summary and Reactions to the book Black Like Me, Author - John Howard Griffin - Essay Example In the book, Griffin explains how he came up with his idea to try living like a black man for a while as a means of trying to understand how their lives are affected by racism and prejudice in the 1959-1960 South. He does this by presenting the material as a journal entry, allowing his thought process to flow, finally leading to the conclusion that you can never know another man unless you’ve walked a mile in his shoes. The first ‘chapter’ is presented as an introduction to the idea, the mechanics involved in putting it into motion and his arrival in New Orleans where he plans to make his transformation, but it ends before the transformation starts as he is still enjoying the comforts and fine lifestyle of the white man in the city. The second chapter outlines his change and his first experiences as a black man before he’s even become one. This is in the form of his doctor’s comments about the ‘nature’ of the black man as inherently viol ent the darker they are. When he first sees himself as a black man, he panics and feels like he isn’t himself anymore and this is somewhat verified as he is no longer able to do the kinds of things he was used to doing as a white man. The only positive difference he discovers is that the black people treat him better. Although he discovers an entirely different world in New Orleans, he learns about how much more difficult things are for blacks in Mississippi and decides that he needs to go there to understand the dynamics of what is going on. There are so many experiences in the various chapters that it is impossible to list them all, but Griffin, in his journeys, discovers that the problem of racism isn’t just with the ignorant white people of the countryside, but that it rests more squarely on the shoulders of the educated white men that continue to create laws that make it possible for racism to continue. In

Project proposal Dissertation Example | Topics and Well Written Essays - 1000 words

Project proposal - Dissertation Example al., 2011; Amoako, 2011). The research will therefore focus on the effect of staff training on enhancing the experiences of the customers visiting McDonald’s. The research will further help to evaluate the different techniques employed by the management of the company in training their staff for maintaining effective relationships with their customers. The globally renowned foodservice retailer McDonald’s has in excess of 33,500 restaurants serving around 68 million people across 119 countries every day. The company employs more than 1.7 million personnel worldwide. Although 80% of the restaurants are franchised, McDonald’s is committed in providing best-in-class products and services in each of its restaurants spread across the world. Furthermore, Diversity and inclusion is a part of the company’s culture which has helped the company in maintaining effective relations with vast number of people from various cultural backgrounds (McDonalds, 2012). Limitati ons In this modern world, it has been recognised that companies in the hospitality and food chain industry integrate innovative strategies to train their employees for enhancing customer relationships and experiences regarding their service. Thus, the study involves a wide range of researches from the primary sources. However, due to the appropriateness and unavailability of adequate information, this research will consider taking both primary and secondary sources (Olejnik & Algina, 2000; Bazeley, 2004). Overall Research Aim The aim of the research is to analyse the effects of staff training in McDonald’s for enhancing the experiences of the customers. Furthermore, the research will focus on identifying the different and innovative strategies which are employed by McDonald’s in providing efficient training to their employees. Specific Research Questions The research will be conducted in order to evaluate the answers for the following questions: 1. What is the relation ship between employee performance and customer experience in the food chain industry? 2. What are the staff training aims and strategies initiated by McDonald’s? 3. How staff training acts as a determining variable towards effective customer experiences in McDonald’s? Research Methodology Research methodology is referred to a structured framework through which the research is conducted for generating appropriate results. In other words, it is the identification of appropriate methods which will result in deriving the desired objectives and aims of the research (Spratt & et. al., 2004). According to Brannen (2009), there are three types of research methods, namely, qualitative, quantitative and mixed approach. The author further stated that mixed approach has however gained rapid popularity. In the mixed approach, both qualitative and quantitative results are derived for appropriately fulfilling the objectives as well as to remain in focus with the research aims (Branne n, 2009; Flowers, 2009). In the proposed research, the qualitative results will be evaluated by reviewing various numbers of journals and books written by popular scholars. On the

E-Commerce and E-Business Fundamentals Case Study

E-Commerce and E-Business Fundamentals - Case Study Example Amazon.Com is a leading online retailer company, offering many different items such as books, music, DVDs, videos, toys, electronics, software, video games and home improvement products. They have an estimated 22.5 million customers in 150 different countries. Amazon was founded in July 1995 by Jeff Bezos in the state of Washington. With Amazon.com, customers can search at home a database of millions books, CD's, DVDs, videos, software, video games, lawn products and even a pan for your kitchen. If you find the item you want, just add it to the shopping cart and then is needed to fill out an online form to specify the type of payment, shipment characteristics and even if it's a gift, the type and color of wrapping paper. Also today it is possible to access used and collectible items through their Shops and Amazon Commerce Network or going to Amazon Auctions or sothebys.amazon.com (Press release Amazon.com and Borders Group Announce Strategic Alliance, 2006). Amazon.com is rated as a company in the Internet software and services industry into the technology sector. The most important competitors for Amazon.com are E-Bay (on-line auctions and retail sales), Barnes and Noble (books sales and other products) and CDnow (on-line music retailer). They are also a Bricks and Mortar store, which E-Bay is not. Since 1998, Amazon.com has started expanding their operations. This allowed Amazon.com to purchase several small and medium Internet companies in order to help build a larger customer base. In the US market the most important part of growth has been the introducing new products and services besides the normal books, videos, and music. This goes right along with the company goal of being the place where customers can search and buy anything they may want on the Internet. Amazon.com has reached that goal and is visited and used by many. Page layout and navigation The structure of Amazon.com is most certainly representative of a great marketing effort on the part of the company. Amazon.com has a myriad of different marketing concepts which aid to the increased consumption and popularity of this great organization. With thirty-six product categories offered on the website, Amazon.com is bound to appeal to the consumer with its premiere marketing efforts and techniques Amazon.com's easy to navigate webpage and simplistic accessibility are both contributing factors to making it an outstanding website for internet novices and experts alike. From the moment you arrive at Amazon.com you are greeted with a laundry list of the top sales and deals on various products which are currently being offered. A couple clicks of the mouse and you are on your way to saving money with bargains that only this particular website has to offer. Amazon.com's ability to convey their numerous products through their website with discounts exclusive to Amazon.com is undoubtedly a great marketing effort. Amazon.com realizes consumers will be more apt to purchase items if they are discounted and money can be saved.

Themes, Motifs and Symbols for the Twelfth Night Essay Example for Free

Themes, Motifs and Symbols for the Twelfth Night Essay Twelfth Night is a romantic comedy, and romantic love is the play’s main focus. Despite the fact that the play offers a happy ending, in which the various lovers find one another and achieve wedded bliss, Shakespeare shows that love can cause pain. Many of the characters seem to view love as a kind of curse, a feeling that attacks its victims suddenly and disruptively. Various characters claim to suffer painfully from being in love, or, rather, from the pangs of unrequited love. At one point, Orsino depicts love dolefully as an â€Å"appetite† that he wants to satisfy and cannot, at another point; he calls his desires â€Å"fell and cruel hounds†. Olivia more bluntly describes love as a â€Å"plague† from which she suffers terribly. These metaphors contain an element of violence, further painting the love-struck as victims of some random force in the universe. Even the less melodramatic Viola sighs unhappily that â€Å"My state is desperate for my master’s love.† This desperation has the potential to result in violence—when Orsino threatens to kill Cesario because he thinks that Cesario has forsaken him to become Olivia’s lover. Love is also exclusionary: some people achieve romantic happiness, while others do not. At the end of the play, as the happy lovers rejoice, both Malvolio and Antonio are prevented from having the objects of their desire. Malvolio, who has pursued Olivia, must ultimately face the realization that he is a fool, socially unworthy of his noble mistress. Antonio is in a more difficult situation, as social norms do not allow for the gratification of his apparently sexual attraction to Sebastian. Love, thus, cannot conquer all obstacles, and those whose desires go unfulfilled remain no less in love but feel the sting of its absence all the more severely. The Uncertainty of Gender Gender is one of the most obvious and much-discussed topics in the play. Twelfth Night is one of Shakespeare’s so-called transvestite comedies, in which a female character—in this case, Viola—disguises herself as a man. This situation creates a sexual mess: Viola falls in love with Orsino but cannot tell him, because he thinks she is a man, while Olivia, the object of Orsino’s affection, falls for Viola in her guise as Cesario. There is a clear homoerotic subtext here: Olivia is in love with a woman, even if she thinks he is a man, and Orsino often remarks on Cesario’s beauty, suggesting that he is attracted to Viola even before her male disguise is removed. This latent homoeroticism finds an explicit echo in the minor character of Antonio, who is clearly in love with his male friend, Sebastian. But Antonio’s desires cannot be satisfied, while Orsino and Olivia both find tidy heterosexual gratification once the sexua l ambiguities and deceptions are straightened out. Yet, even at the play’s close, Shakespeare leaves things somewhat murky, especially in the Orsino-Viola relationship. Orsino’s declaration of love to Viola suggests that he enjoys prolonging the pretence of Viola’s masculinity. Even after he knows that Viola is a woman, Orsino says to her, â€Å"Boy, thou hast said to me a thousand times / Thou never should’st love woman like to me.’’ Similarly, in his last lines, Orsino declares, â€Å"Cesario, come— / For so you shall be while you are a man; / But when in other habits you are seen, / Orsino’s mistress, and his fancy’s queen.† Even once everything is revealed, Orsino continues to address Viola by her male name. We can thus only wonder whether Orsino is truly in love with Viola, or if he is more enamoured of her male persona. The Folly of Ambition The problem of social ambition works itself out largely through the character of Malvolio, the steward, who seems to be a competent servant, if prudish and dour, but proves to be, in fact, a supreme egotist, with tremendous ambitions to rise out of his social class. Maria plays on these ambitions when she forges a letter from Olivia that makes Malvolio believe that Olivia is in love with him and wishes to marry him. Sir Toby and the others find this fantasy hysterically funny, of course—not only because of Malvolio’s unattractive personality but also because Malvolio is not of noble blood. In the class system of Shakespeare’s time, a noblewoman would generally not sully her reputation by marrying a man of lower social status. Yet the atmosphere of the play may render Malvolio’s aspirations less unreasonable than they initially seem. The feast of Twelfth Night, from which the play takes its name, was a time when social hierarchies were turned upside down. That same spirit is alive in Illyria: indeed, Malvolio’s antagonist, Maria, is able to increase her social standing by marrying Sir Toby. But it seems that Maria’s success may be due to her willingness to accept and promote the anarchy that Sir Toby and the others embrace. This Twelfth Night spirit, then, seems to pass by Malvolio, who doesn’t wholeheartedly embrace the upending of order and decorum but rather wants to blur class lines for himself alone. Motifs Letters, Messages, and Tokens Twelfth Night features a great variety of messages sent from one character to another—sometimes as letters and other times in the form of tokens. Such messages are used both for purposes of communication and miscommunication—sometimes deliberate and sometimes accidental. Maria’s letter to Malvolio, which purports to be from Olivia, is a deliberate (and successful) attempt to trick the steward. Sir Andrew’s letter demanding a duel with Cesario, meanwhile, is meant seriously, but because it is so appallingly stupid, Sir Toby does not deliver it, rendering it extraneous. Malvolio’s missive, sent by way of Feste from the dark room in which he is imprisoned, ultimately works to undo the confusion caused by Maria’s forged letter and to free Malvolio from his imprisonment. But letters are not the only kind of messages that characters employ to communicate with one another. Individuals can be employed in the place of written communication—Orsino repeatedly sends Cesario, for instance, to deliver messages to Olivia. Objects can function as messages between people as well: Olivia sends Malvolio after Cesario with a ring, to tell the page that she loves him, and follows the ring up with further gifts, which symbolize her romantic attachment. Messages can convey important information, but they also create the potential for miscommunication and confusion—especially with characters like Maria and Sir Toby manipulating the information. Madness No one is truly insane in Twelfth Night, yet a number of characters are accused of being mad, and a current of insanity or zaniness runs through the action of the play. After Sir Toby and Maria dupe Malvolio into believing that Olivia loves him, Malvolio behaves so bizarrely that he is assumed to be mad and is locked away in a dark room. Malvolio himself knows that he is sane, and he accuses everyone around him of being mad. Meanwhile, when Antonio encounters Viola (disguised as Cesario), he mistakes her for Sebastian, and his angry insistence that she recognize him leads people to assume that he is mad. All of these incidents feed into the general atmosphere of the play, in which normal life is thrown topsy-turvy, and everyone must confront a reality that is somehow fractured. Disguises Many characters in Twelfth Night assume disguises, beginning with Viola, who puts on male attire and makes everyone else believe that she is a man. By dressing his protagonist in male garments, Shakespeare creates endless sexual confusion with the Olivia-ViolaOrsino love triangle. Other characters in disguise include Malvolio, who puts on crossed garters and yellow stockings in the hope of winning Olivia, and Feste, who dresses up as a priest—Sir Topas—when he speaks to Malvolio after the steward has been locked in a dark room. Feste puts on the disguise even though Malvolio will not be able to see him, since the room is so dark, suggesting that the importance of clothing is not just in the eye of the beholder. For Feste, the disguise completes his assumption of a new identity—in order to be Sir Topas, he must look like Sir Topas. Viola puts on new clothes and changes her gender, while Feste and Malvolio put on new garments either to impersonate a noble man (Feste) or in the hopes of becoming a nobleman (Malvolio). Through these disguises, the play raises questions about what makes us who we are, compelling the audience to wonder if things like gender and class are set in stone, or if they can be altered with a change of clothing. Mistaken Identity The instances of mistaken identity are related to the prevalence of disguises in the play, as Viola’s male clothing leads to her being mistaken for her brother, Sebastian, and vice versa. Sebastian is mistaken for Viola (or rather, Cesario) by Sir Toby and Sir Andrew, and then by Olivia, who promptly marries him. Meanwhile, Antonio mistakes Viola for Sebastian, and thinks that his friend has betrayed him when Viola claims to not know him. These cases of mistaken identity, common in Shakespeare’s comedies, create the tangled situation that can be resolved only when Viola and Sebastian appear together, helping everyone to understand what has happened. Symbols Olivia’s Gifts When Olivia wants to let Cesario know that she loves him, she sends him a ring by way of Malvolio. Later, when she mistakes Sebastian for Cesario, she gives him a precious pearl. In each case, the jewel serves as a token of her love—a physical symbol of her romantic attachment to a man who is really a woman. The gifts are more than symbols, though. â€Å"Youth is bought more oft than begged or borrowed,† Olivia says at one point, suggesting that the jewels are intended almost as bribes—that she means to buy Cesario’s love if she cannot win it. The Darkness of Malvolio’s Prison When Sir Toby and Maria pretend that Malvolio is mad, they confine him in a pitch-black chamber. Darkness becomes a symbol of his supposed insanity, as they tell him that the room is filled with light and his inability to see is a sign of his madness. Malvolio reverses the symbolism. â€Å"I say this house is as dark as ignorance, though ignorance were as dark as hell; and I say there was never man thus abused.† In other words, the darkness—meaning madness—is not in the room with him, but outside, with Sir Toby and Feste and Maria, who have unjustly imprisoned him. Changes of Clothing Clothes are powerful in Twelfth Night. They can symbolize changes in gender—Viola puts on male clothes to be taken for a male— as well as class distinctions. When Malvolio fantasizes about becoming a nobleman, he imagines the new clothes that he will have. When Feste impersonates Sir Topas, he puts on a nobleman’s garb, even though Malvolio, whom he is fooling, cannot see him, suggesting that clothes have a power that transcends their physical function.

Role Of Technology In Business

Role Of Technology In Business In todays competitive business environment, speed is the key for all the business processes. A business process would be inefficient and ineffective without the aid of current information technology. Today, information technology provides communication and analytical power that organizations need for global level business. Globalization of world economies has enhanced the values of information to business organisations and has brought success and new opportunities to the business. All types of business have to compete with their competitors for capturing majority of the market and for innovating better products and services. For this reason, they need to adapt to the technology to handle information systems. Because, being the first to introduce a new product in the market leaves a significant mark to the industry and will give a competitive edge. This advantage is not possible without information systems and technology in business. In addition to this, for improved customer service, easy information retrievals, quick preparation of financial transaction, easy building of strategic alliances etc., IT plays a major role in business. Importance of IT in business Almost all kinds of businesses are relying on computers for automating their traditional processes. Businesses use wide variety of databases, management information systems, information sharing platforms, data sharing networks, internet, intranets, machines, and equipments etc which highly rely on computers. Computer technologies are not only used in the field of finance or marketing, but also in the medical industry, human resource departments, inventory control management systems etc. For example, in a manufacturing firm, all transactions done in a warehouse is loaded in a transaction processing system. If the system is not around it will take a lot of time and also manpower to record all the raw materials coming out of the warehouse for use in the production floor which delays production and shipping of parts. The lead time from ordering to producing and shipping the product will be a long which customers will not understand. Speed is very important to be competitive. IT and competitive Advantage The current challenge of implementing IT-dependent strategic initiatives like business process reengineering, customer intimacy, organizational learning, and even organizational transformations makes an IT capability very valuable in meeting business. In addition, the underlying resources, or IT management assets, can be difficult for competitors to imitate. Thus an IT capability has the potential for delivering long-term competitive advantage. The U.S. trucking industry was deregulated in 1980. Schneider National, Inc., is a large truckload carrier. The top management recognized that IT support of operations would be critical for maximizing utilization of its tractors and trailers. Schneider quickly developed freight modelling software and provided a management interface to the data that enabled the firm to offer more reliable customer service with a lower cost base than most competitors. Schneider National is successful because it has developed a capability for applying IT to ever-changing business opportunities. (Ross, Beath et al. 1996) Impact of IT in business Effective implementation of information technology would decrease liability by reducing the cost of expected failures and increase flexibility by reducing the cost of adjustment. Information Technology is having impact on all trade industries and businesses, in service as well as in manufacturing. It is affecting workers at all levels of organizations, from the executives to middle management and clerks. Information technology is increasingly becoming a basic factor of all types of technologies such as craft, engineering, routine, and non-routine. The advances in Information Technology would result in remarkable decline in the costs of synchronization that would lead to new, concentrated business structures. It enables the business to respond to the new and urgent competitive forces by providing effective management of interdependence. Decision Making Enterprises would need effective information systems to support and to deliver information to the different users. Such information systems would include technology that support decision making, provide effective interface between users and computer technology and provide information for the managers on the day-to-day operations of the enterprises. Information is needed for various purposes and serves as an invaluable commodity or product. Information is very important aspect of decision making in all levels of management in enterprises [Hicks, 1993:648], especially in competitive business environment and managers utilize information as a resource to plan, organize, staff administer and control activities in ways that achieve the enterprises objectives. The ability of enterprises to realize their goals depends on how well the organisation acquires, interprets, synthesises, evaluate and understands information and how well its information channels supports organisational processes. Information glut In the near future businesses would be facing a lack and a redundancy of information called information glut. To solve the information-glut companies will need to introduce methods for selective thinning out of information. Improvements in telecommunications will make it easier to control business units dispersed over different parts of the world. Advances in telecommunications, would result in increased distance-communication. Indirect communication would be preferred for well-structured information for routine, pre-programmed and decision processes. (King, 2006) Therefore, information technology plays a major role in the growth of business. Conclusion The effect of information technology on business advantages is likely to be durable since flexible IT build backbone of the firms for communication and exchange of information. Not only IT infrastructure enhances the competitiveness of the firms by increasing the coordination within and across the organizations, but also it can be an integral component of the business strategy (Henderson and Venkatraman, 1993; Laudon and Laudon, 2000). Thus, a flexible IT infrastructure may not only be important for driving business growth but also it could be a catalyst for innovation. Moreover, IT is important to improve operational efficiency and strategic advantages by reducing costs, improving agility, managing change, and maximizing performance (Henderson and Venkatraman, 1993).

A Complete Cleopatra Essays -- Cleopatra Different Perspectives Essays

A Complete Cleopatra In the tragic play Romeo and Juliet, Shakespeare comments, â€Å"What’s in a name? That which we call a rose / By any other word would smell as sweet† (2.1.85-86). A word can have many meanings depending on a person’s perspective. Cleopatra is a â€Å"rose† that has been depicted under many names. Throughout history numerous authors have sought to depict her character and their differing opinions have made her name one which resounds in very different ways. The Roman historian Plutarch created Cleopatra the political manipulator; John Dryden illustrated Cleopatra the ultimate sexual woman; George Bernard Shaw offered Cleopatra the uneducated impetuous young child-queen; and, Geoffrey Chaucer wrote of Cleopatra the martyr of love. The character of Cleopatra presented by Shakespeare is a complex combination of each of these traits and is thus the most memorable and meaningful depiction. The Cleopatra that emerges from Plutarch’s writing is a manipulative and scheming political woman who dominates both Julius Caesar and Mark Antony. In his Roman Lives, Plutarch offers a biased historical account of Mark Anthony with frequent references to Cleopatra. According to M.S. Mason, Plutarch does not fulfill his role as an objective historian and deliberately vilifies the character of Cleopatra (Mason). It is almost a completely negative portrayal of the Egyptian queen. She is referred to as a â€Å"charmer† (Waterfield 343) with â€Å"devastating effects on Caesar† (514). Her â€Å"eloquence [and] argumentative cunning† (382) are described as a means of drugging and bewitching her men (392). Plutarch describes one situation when Cleopatra is afraid of Octavia’s political power and she goes about weeping and starving herself to manipulate... ...the Egyptian queen, it can be found in the character that emerges in Antony and Cleopatra. Bibliography: Bernard Shaw, George. Three Plays for Puritans. London: Penguin Books Ltd., 2000. Greenblatt, Stephen, ed. The Norton Shakespeare: Tragedies. New York: W.W. Norton & Company Inc., 1997. Helvarg, David. â€Å"Cleopatra: What Kind of a Woman Was She, Anyway?† American Theatre 14:4 (Apr. 1997): 5-8. Jones, Chris. â€Å"Still Seductive After All These Years.† American Theatre 14.4 (Apr. 1997): 4. Mason, M.S. â€Å"The Allure of Cleopatra.† Christian Science Monitor 93.297 (25 Jan. 2002): 13. Noyes, George R., ed. Selected Dramas of John Dryden. Chicago: Scott, Foresman & Company, 1910. Percival, Florence. Chaucer’s Legendary Good Women. New York: Cambridge UP, 1998. Waterfield, Robin, trans. Plutarch: Roman Lives. New York: Oxford UP, 1999.

Brice Family Essay

The Brice family consisted of a family unit of five. The father Davie a lawyer, the mother Caroline, their teenage daughter Claudia, the younger daughter Laura and younger son Don. The family was referred by a psychiatrist who had been seeing Claudia, but felt the whole family needed to be in therapy. The first session was a challenge, the family agreed to go in all together only for the initial session and they were not very comfortable to begin with. The mother Caroline felt the problem that should be address was the issues their teen daughter was having and she did not believe the entire family should be there. Both the mother and daughter came in angry to the therapy session and there was a lot of tension in the room. The father was respectful and stated he was happy to be there, but his body language told the therapist he has not comfortable being there. The youngest daughter Laura seemed to be in a cheerful mood with high energy. The youngest son Don did not show up for the first session. During the session there was an argument that broke out between mother and daughter, Carolyn seems to think they are in therapy to resolve the daughter’s issues that is affecting the entire family, but she does not feel the family as a unit has a problem. Both therapists agreed that it would not be ideal to start the family session without the youngest son Don who did not show up. David and Carolyn did not seem happy with this choice and felt the longer they waited  for their daughter to get help the worst it would get. Carl explain the dynamics of the family and how important it was to have Don at the initiation of the family session, and asked the family to think if they wanted to be a part of the family they are in, and if they did to call and set up a time for the next session with Don include. Dave did not hesitate and agreed to set up an appointment then and there; he looked over at his wife and asked he if she agreed. Carolyn agreed and towards the end of the session Carl connected with Laura the youngest daughter by engaging her in dialog and asking what she thought about everything that was going on in the family. By doing this Carl was able to show the family how every member of the family has a valuable place in therapy, and it is not just about one person. Second Session The second session with the Brice family was as intense as the first one. Don the younger brother did attend the second session. He came in with a sloppy walk. Don has long blond hair and dressed in body shirt jeans and sandals. He introduced himself to Carl and seemed confident. Once the family was settle and the session started the focus of the session would always seem to try and come back to Claudia. Both parents think that Claudia is the cause of the family dysfunction and their marriage is in trouble because of her. Carl did a great job by taking the focus away from Claudia and putting it back on both parents. He was able to have them see that there were other issues that stemmed with them as a couple, and the structure of the family unit. David over working and not being a part of the family and Carolyn being over involved with her mother and her needs. Whitaker and Napier conceptualized the family’s difficulties as a whole problem. They did not see it stem form one family member. They felt the family all had some issues as individuals and as a couple for the parents that were not address when they should have been. Because the issues were set aside they resurfaced and intensified along with Claudia’s changing attitude and miss behavior. This is one of the reasons both parents seem to focus on Claudia and identified her as the main cause of the family’s problems. When using individual understanding of a family’s problem each family member is seen separate. The family is not taken in as a unit, but instead they work on the individual to be able to create harmony in the family. Each member issue are addressed  individually and worked on without the rest of the family having a part. When looked at as individual there is a targeted behavior the individual is seeing as the problem not the family unit as a whole. Carl used the systemic family approach with the Brice family, both therapist looked at the circular interaction of the family problem, the family role of each family member and how they fit in to contributing to the family dysfunction and made sure the entire family was present for the first intervention. Both therapist looked for positive contributions to the social organization of the family that they could look back on to start working with the family as one unit and not focus on one member of the family to be the problem. One of the interventions came by the simple sitting arrangement the family had. The family in the beginning of the session unconsciously sat according to the family structure and how they felt it was. By having the therapist change the seating arrangements was a symbolic change and shift in the family structure to what it should be. Systematic therapy seems to be the best time of therapy for the Brice family. In this paper I have talked about the first two sessions of the Brice family, I have included Whitaker’s and Napier’s conceptualization of the families difficulties and described ho this differs from individual understanding. I also talked about specific interventions used with the family.

Curled or Straight

Literary analysis â€Å"Curled or Straight† Why race matters? In the novel White Teeth written by Zadie Smith, the character Iris Ambrosia Jones is struggle with her racial identity. Irie is a half- Jamaican, half- English woman in her twenties. England is the country where she grew up. She feels uncomfortable with her inherited Jamaican physique. Irie falls in love with Millat, Millat comes from an Indian family and he adores English women. Because of that, Irie wishes to change her appearance by making her hair straight.But it was false and she did not feel better with black straight extensions. In my analysis I will focus on the message of the text as I see it: that it’s important to realize that every human being in the world is different and don’t try to change yourself into someone you are not. To begin with, Irie is not happy with her appearance and would like to change it because of Millat. She thinks that if she changes her hair to Indian style, long and straight, so Millat will accept her.The hair straightening process at P. K. salon is very painful. Besides, she makes a big mistake by wash her hair before going to PK’s, thus getting rid of a protecting layer of dirt. Moreover, she has to go to Roshi’s salon to get the new hair. After all, she finally gets her new looks. Then she heads to Millat’s house, just to show him her new looks. But Millat isn’t there. Her friends is there, and they start to laughing at her new looks. Besides, they think that her hair looked better before.However, there is one woman in Roshi’s salon who makes her points by stand up for herself. She feels that Irie should be content with her curly African hair. Furthermore, she thinks that black should support one another’s business. To conclude, I think Irie’s problem is that she grows up in London, but her appearance is a black Jamaican girl. Besides, she decides to integrate more with English society. Never theless, she should realize that she can’t change her Jamaican looks to an English looks, and she should appreciates her individuality.

Relationship of Leadership to the Politics

DefinitionLeadership-This is the practice of controlling and directing the behavior of individuals towards the completion of some common goals and objectives. It involves influencing people in undertaking things to a given set and value on top of their standard and all this is done willingly.  Politics-This is the process of recognizing and eventually integrating opposing interests inside the organization. This may be as the means of creating non autocratic or a democratic working environment.  Organization-This is the social arrangement that pursues collective objectives and goals, hence controlling its own performance, and it has a boundary separating it from environment surrounding it.DiscussionThe politics of an organization is essential and an unavoidable reality woven with system of management whereby organizational activities are affected by it. Organizational mission, goals, strategy, correction, assessment and ways of developing agreement are always leadership and politi cs of that particular organization. This is so because some of the great leaders in organizations have also ventured in politics thus becoming more influential in there actions as they dominate specific places both within and outside the organization. Politics and leadership go hand in hand, since most key leaders will tend to listen and get involved as they interact with politicians. For instance politicians may seek to meet trade, chambers of commerce and economic planning and development leaders to find out the operational activities of firms since both of them are policy makers. These politicians go their not to ask for endorsements but they go there to get out what is happening in the market and their country.Employees have the biggest influence on deciding what leadership style works for them, and sometimes they will mislead the leader to a very easy style hence the first thing to be undertaken is figuring out an exact style which works for and with them, hence democratic will not work well here and the preferred will be situational leadership and this will make the followers of a particular leader to decide for him. Though leaders should lead by example and move further to formulate and implement organizational policies.Organizational structure cannot be expected to resolve political problems within an institution. Political ambitions are frequently driving force behind these structural changes. Wider political and social forces in societies a s a whole also limit the choice and operation of organizational structures. This is common in the case of state organizations in both socialist and capitalist economies and of public service departments as well. Here the form of structure is usually imposed as a political rather than purely managerial decision.According to George’s leadership, political climate of a particular organization is affected by a leader through management and making use of alternative settings which is visible in decision making, interaction with others in mobilizing support and setting of agenda, also in inspiring individuals, teams and other people. The relationship between organizational politics and leadership can be comprehended from the fact that organizational leadership occurs in the perspective of groups, where followers are prejudiced by the leader to make sure their loyalty and voluntary participation towards predetermined outcomes. The interaction between leaders and their influence & authority over the followers lay down the tone for political climate in an organization. By clearly understanding of organizations’ political systems which is necessary for leadership to lead the company towards the goal achievement. Leaders who have worked for long in the company will possess the general knowledge of political climate prevailing in the organization. Leaders from outside should take time to learn and understand the organizational politics by focusing and observing keenly relationship of the v arious groups in the company.  The literature on politics in organizations is both complex and confusing. Consistent with the connotation that politics is somehow bad and to be avoided, at least in rational organizations. Politics in organization arises where groups in an organization have there own preferred goals, and the means to attain those goals, sanctioned by rest of the organization, for instance the case must be of powerful groups. Pfeffer (1981) suggests that political behavior is best known as those activities taken within organizations to acquire, develop and use power and other resources to obtain ones preferred outcomes in a situation in which there is uncertainty or discensus about choices. In this respect organizational politics and social power are very much a like, only that they are distinguished primarily by the unit of analysis involved. When our focus is on individuals influencing other individuals, here we talk about social power and when our focus is on gro ups influencing other groups we are talking about organization politics, hence political behavior occurs in situation characterized by uncertainty.Conflicting opinions and preferences are perhaps the single most important cause of political behavior. But such conflicts can exist only if there is some degree of uncertainty about what is objectively the best or must appropriate course of action. To try and solve this political behavior in organizations, power should be distributed equally among the groups affected by decision which give rise to this. It is also important to recognize that although conflicting preferences can exist only when there is some uncertainty about what is objectively the most correct or appropriate course of action, uncertainty simply provides an environment in which conflicting preferences can develop. The real causes of the conflicting opinions and preferences are differentiation and resource scarcity. Political leaders place there interest ahead of the inte rest of an organization, to them don’t visualizes the difference between operating within the law and operating ethically.It is important to note that since differentiation is a natural consequence of organizational growth, and since both uncertainty and resource scarcity are the rule rather than the exception in organizations, it must be concluded that both conflicts and political activity are inevitable group level outputs that can be found in virtually any organization. Understanding is the key for leaders to make use of organizational politics and also to enhance their own leadership credibility.   The amount of conflict and political behavior that occurs in a given organization will depend upon the severity of the prerequisite conditions, that is the degree to which there exist task interdependence, parochial perspectives, resource scarcity and soon.Referenceshttp://www.careerknowhow.com/guidance/micromanager.htmhttp://www.ebscohost.com/ehost/pdfhttp://www.leadersdirec t.com/leaderstyle.html

Analysis how political processes impact a Canadian industry Term Paper

Analysis how political processes impact a Canadian industry - Term Paper Example Another major contribution of the increased competitive market structure in Canadian shipping industry is the implementation of the 1985 task force recommendations on deep-sea shipping. This government amendment made the Canada shipping industry most competitive compared with other countries as the ship owners were not compelled to pay for taxes also increasing employment opportunities (Johnson 2001). This industry has few customers mainly shippers who are mainly involved with the transportation of bulky goods, the major shippers involved in this industry are importers and exporters who engage on the movement of large quantities of cargo for over long distances. The customers are provided with a highly efficient international network of shipping as the agencies are mostly global carries (Johnson 2001). The products and services of the Canadian shipping industry are mainly the movement of goods and services across Canada and other global countries. The main activity is being shipping service providers where they engage in the provision of shipping and shipping related services, this include shipping services and multimodal services. Shipping services include shipping clearance, extensive vessel containers and container fleets, provision of cargo solutions, crew change services, loading and offloading cargo, provision of warehouse facilities, chartering and brokerage. The agencies in this industry extend their services in providing railway, road and river freight as well as providing services such as container fleet management, special transport services, air freight and supply chain management and turnkey supply-chain solutions. Agencies and firms in this industry engage in tough competition through specialization on the specific products and services that they provide where specific firms and agencies engage on specialized shipping activities which results into having competitive advantage over other players in the industry most of the firms are engaging in spe cialized transport services such as reefer fleet which is the latest trend in the industry involving refrigerated containers which are transported to all the countries worldwide. The industry is considered to be dynamic as the firms compete to offer their various customers innovative and quality services that suit the needs and requirements to achieve full customer satisfaction (Johnson 2001). The growth of shipping industry in Canada is as a result of the consistent prospects for growing knowledge-based industries in Canada. Shipping industry in Canada offers a variety of goods and shipping services which are wholly a spectrum. The most significant aspect of this industry is the existing markets and the global potential markets which are constantly emerging as well as the future markets; this knowledge base has enhanced the potential growth of the opportunities as well as the expected challenges in the shipping industry. With the available types of knowledge bases including machine -readable knowledge bases which has been largely adopted operations that machines are largely involved and the expert information is passed across the industry and the firms focus on putting into practice the acquired knowledge. Secondly widely adopted knowledge base in the Canadian industry is the knowledge base analysis design where this approach allows the firms, agencies and individuals in this industry to carry out analysis and design in which a knowledge base is